Global Search Engine Optimization

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Most companies localize their English search optimized web sites and key words and fail to optimize uniquely for each market.

Companies often try to leverage local sales or technical support employees on a part time basis to help localize and optimize the in-country web site. While this is better than doing nothing at all, it still leaves employees with little time and training to manage a complex process in order to ensure success. Things that an agency or trained presence will ensure:

Relevant translation and expansion of keywords. Simply translating key words can result in the wrong word, two irrelevant words and fails to capture the terms a local audience may use to search for your product.
Full understanding and application of unique competitive presence in the local market.
Identify the appropriate search engines, community and blogging sites.
Ensure that English based PR is translated and placed in the appropriate media channels.
Create appropriate blog, community and ad copy.
Develop an electronic glossary and style guide for each market that is readily accessible to marketing teams and translators.
Build the appropriate local links using the country specific domains.

Globalizing your web site is an effective way to expand presence and build sales. Following the basic steps listed above will help improve the chances for successful project execution and maintenance.

ClienTview Translation Inc. can help you build your overall globalization strategy, map out localization needs and localize your web site to ensure a high quality search optimized presence.